About
DAVID RIOS
riosdavid@gmail.com – 512.762.2005 – Austin, Texas
CAREER CREDENTIALS
MAS Media Online, (Present)
Consultant: Music, Media & Entertainment; Hispanic market focus
- Advised and collaborated in the album release of “Brotherhood” by Del Castillo;
English-to-Spanish translation of media kit and website content
- Secured artist profile on AOL Music, airplay on XM Satellite radio; interviews on
nationally syndicated programs “American Latino” (TV), “MasMusica” (TV) and
“Latino USA” (NPR Radio)
- Increased artist awareness using viral marketing; YouTube, MySpace, ElHood,
LaZona, Google, iFilm, Rockero, PuroRock and MisRolas
BMP Radio (Aug ‘05 ~ Dec ‘05) Austin, TX
KXXS Digital 104.9, Pop en Espanol – Program Director & Production Director
- Within five months as program/production director for BMP Austin,
conceptualized and produced the station’s one-year anniversary concert featuring
SONY/BMG pop/rock band Elefante
- Created and implemented ipod/laptop promotion entitled “Digitalizate con Digital
104.9.” Daily iPod & weekly laptop giveaway; promotion incorporated the “song
of the day” programming gimmick
- Designed programs: Despertador Digital Morning Show, Digital’s Request Lunch
Hour, Digital Mix Show at 5pm, Top 5 @ 8p countdown, and Club Digital at
10pm. Unique imaging produced for each show
National Academy of Recording Arts & Sciences (Grammy’s/Latin Grammy’s)
(Mar ‘02 ~ May ‘04) Austin, TX
GRAMMY & Latin GRAMMY Project Manager, Texas Chapter
- Formed the Recording Academy’s first Latin Advisory Committee in Texas,
serving as the direct link between Texas Chapter’s constituency and National
Recording Academy
- Spearheaded membership recruitment in Mexico and Texas resulting in increased
membership, greater involvement by Texas’ Latin recording industry in GRAMMY
and Latin GRAMMY awards process, representation on board of governors and
professional development programs and events
- Increased outreach producing the first GRAMMY & Latin GRAMMY viewing parties
in Houston, San Antonio, Dallas and Austin
Garcia Communications (Jun ‘95 ~ Feb ‘02) Austin, TX
Program Director & Mid-day Radio Personality
- Launched Austin’s first Spanish International music format on KTXZ; and the first
all Norteno music format on KFON
- Simultaneously programmed KKLB (Tejano), KELG (Regional/Mexican), KTXZ
(Latin Pop/Internacional) and KFON (Norteno/Banda)
- Responsible for increasing market share for KKLB, KELG, KTXZ and KFON;
created unique hourly programming and developed brand strategies unique to
each radio station and the demographics of its listening audience
ADDITIONAL RADIO EXPERIENCE
Infinity Broadcasting (Nov ‘97 ~ Oct ‘98) Austin, TX – Beat 104.3, On-air / production
Forum Broadcasting (Jun ’92 ~ May ’95) Del Rio, TX — Hot 94, On-air / production
EDUCATION
Texas State Uniersity (May 2006) San Marcos, TX
Master’s in Mass Communication (3.79 GPA)
St. Edward’s University (Spring 2002) Austin, TX
Bachelor’s in Business Management
CAREER EXPERIENCE
Monitored and analyzed on-air programming to assure effectiveness of Digital’s brand;
adjusted format based on primary research and market trends; Lead staff (programming
& production) to increase Digital’s brand identity.
Provide marketing advice to clients; helped sales team formulate plans to increase
business with established & prospective accounts based on Digital’s specialty shows;
created ad copy and edited scripts and other promotional material; conceptualized,
planned and executed programming and promotional gimmicks to increase market share.
Latin representative for Recording Academy (GRAMMYs) and Latin Recording Academy
(Latin GRAMMYs); ran daily Chapter office operations, PR, event planning & marketing,
membership recruitment & retention; branding, budgeting, acquiring and negotiating
sponsorships; drafting and analyzing performance agreements.
Developed and maintained local and regional committees acting as GRAMMY
advisors/board members; communicated on an ongoing basis with GRAMMY & Latin
GRAMMY members including written and phone contact, face-to-face meetings with
GRAMMY winning artists.
Launched MAS Media. As an independent consultant, advised artists on matters such as
artist development, market trends and media (traditional and nontraditional) promotion
& PR tactics. Guest lecturer at Texas State University, spoke on topics regarding Latin
music and media.
Created and maintain podcast & blog, Latino Hit Street (www.latinohitstreet.com), which
combines skills learned in traditional media (audio & video production, show prep,
announcing, event marketing & promotions) with online media tactics and technology.
Over 14 years experience in PR, media, artist relations, project management and event
production;loyal, dedicated and goal oriented; excellent networking skills. Work
experience in the independent, corporate, and non-profit business sectors. Professional
& Academic portfolio available upon request
